L'Oréal
Why take part in
the L’Oréal adventure?
KEY FIGURES
L’Oréal: the market leader
OUR BRANDS
KEY FIGURES
1st
cosmetics
group
worldwide1
27.99
billion euros
of sales in 2020
5.21
billion euros in
operating profit
in 2020
85,400
employees

 

35
brands
Commitments for
150
countries
500
patents registered
in 2020
26.6 %
of consolidated sales
in e-commerce2
Commitments for
2030
« L’Oréal for the Future »3
(1) Source: WWD, “Beauty’s Top 100”, May 2020.
(2) Sales achieved on our brands’ websites + estimated sales achieved by our brands corresponding to sales through our retailers’ websites in 2020 (non-audited data).
(3) Corporate Social Responsibility programme of the L’Oréal group.

Being a L’Oréal shareholder means believing
in the strength of the Group’s balanced, value-creating
development model, underpinned by decisive assets.

L’Oréal: the market leader
Our mission
Beauty for All

L’Oréal is present worldwide in all market segments and product categories: from luxury to dermocosmetics, by way of consumer products and hair products. The Group is underpinned by a balanced business model that drives long-term, profitable growth.

our vision
Beauty: a long-term perspective

Our acquisition policy, brand strategies, corporate social responsibility, shareholder policy, and Corporate governance guidelines all adopt a long-term perspective. Given the uncertain and volatile context of the global economy, this is a major asset for sustainable growth.

our passion
Innovation

L’Oréal’s passionate teams have an insatiable appetite for innovation, in order to make L’Oréal a major beauty player and digital pioneer on the market and to provide consumers with the best in beauty in all distribution channels.

Beauty,
creating value
share price
TOTAL SHAREHOLDER RETURN
Your loyalty is rewarded
a loyalty
bonus of
+10%
A preferential dividend:
€4.401 instead of €4.002
(1) For shareholders who continuously hold their shares in registered form for a minimum of two full calendar years at 31 December 2020, up to a maximum of 0.5%
of the capital for the same shareholder.
(2) Dividend approved at the Annual General Meeting of 20 April 2021.
share price from 29 April 2016 to 30 April 20211
Your loyalty is rewarded
Hypothesis
Total Shareholder Return over ten years, for €15,000 invested in L’Oréal shares, including reinvestment of dividends, excluding bank charges and tax.
TOTAL SHAREHOLDER RETURN2
Amongst the various economic and financial measures of value creation, L’Oréal prefers Total Shareholder Return (TSR). This indicator is based on a range of criteria, including the share price and revenue received in the form of dividends (excluding taxes on capital gains and dividends, based on the closing share price on 30 April 2021).
A loyalty bonus
for registered shares
What are registered shares?

These shares are registered in your name, which enables you to receive information from L’Oréal directly.

Your loyalty is rewarded

If you register your shares and keep them for two years, L’Oréal offers you an additional dividend of +10%3

BEFORE THE END OF 2021 Register your shares.

2022/2023 Hold your registered shares continuously for two full calendar years.

FROM 2024 Receive for the first time the +10% loyalty bonus for your shares continuously held in registered form since 2021. You will be entitled to receive the +10% loyalty bonus in subsequent years if you hold your shares continuously for two full calendar years. (1) CAC 40 index rebased on the L’Oréal share price since 29/04/2016. Source: Thomson Reuteurs Eikon, share price on 30/04/2021.
(2) Total Shareholder Return of the investment, assuming that the shares are sold at the closing price on 30/04/2021.
(3) Up to a maximum of 0.5% of the capital for the same shareholder, at the closing date of the previous financial year.
How to become a registered
shareholder
REGISTER OR TRANSFER YOUR SHARES TO REGISTERED FORM
METHOD OF HOLDING YOUR SHARES
FOLLOW YOUR REGISTERED SHARES
register or transfer your shares to REGISTERED FORM
HOW TO REGISTER OR TRANSFER YOUR SHARES
TO REGISTERED FORM
Regardless of your current situation, the registration of shares or conversion to registered shares takes place in 2 steps.
STEP 1
STEP 2
You currently hold bearer shares of L’Oréal and you wish to convert
them to managed
registered shares…
Send your financial institution
a request form1 to register your
shares as managed registered shares2.
Your financial institution sends your registration form to BNP Paribas Securities Services and continues to manage your account.
NB: The custodial fees for your registered shares may increase.
You currently hold bearer
shares or managed registered
shares of L’Oréal and you wish
to transfer them to directly
registered shares…
Send your financial institution a request form1 to transfer your shares to directly registered shares2.
Your financial institution transfers your shares to BNP Paribas Securities Services which becomes your unique point of contact.
NB: Any fees for transferring your shares to registered form are reimbursed by L’Oréal, for a maximum of €50, upon presentation of an invoice for fees.
You are not yet a L’Oréal
shareholder and you wish
to purchase directly
registered shares…
Send BNP Paribas Securities Services an agreement for account opening and stock market services1 (COCPB in French).

To be sent to:
BNP Paribas Securities Services -
C.T.S. Émetteurs Service Mouvements Titres
Grands Moulins de Pantin
9 rue du Débarcadère
93761 PANTIN CEDEX - FRANCE


or request it on the following number
+33 1 40 14 80 50 from outside France

or via the contact form at:
https://planetshares.bnpparibas.com/login
BNP Paribas Securities Services
is your unique point of contact.

(1) Form available on www.loreal-finance.com, Shareholders section/Loyalty Bonus and Registered Shares.
(2) You must complete this process again for any newly purchased shares.
METHOD OF HOLDING YOUR SHARES
HOW TO CHOOSE THE METHOD
OF HOLDING YOUR SHARES?
Identify the advantages that interest you the most!
directly registered
managed registered
bearer
CUSTODY OF
YOUR SHARES
BNP Paribas Securities Services Grands Moulins de Pantin - Relations Actionnaires L’Oréal 9 rue du Débarcadère,
93761 PANTIN CEDEX – France
Managed by
your financial institution
MANAGEMENT
OF YOUR SHARES
Use the BNP Paribas Securities Services
secure website
www.planetshares.bnpparibas.com
or call +33 1 40 14 80 50 from outside France
Managed by
your financial institution
MANAGEMENT
OF YOUR
SHARES
FREE
Depending on
your financial institution’s fees
trade
order
Placed online on the secure website
www.planetshares.bnpparibas.com
or to be sent to BNP Paribas Securities
Services
To be sent to
your financial institution
BROKERAGE
AND BANK FEES
DISCOUNTED RATES
• Brokerage rate: 0.10 % for all orders, no minimum
• Bank commission: €18.10 excl. VAT for confirmation forms; €8.10 excl. VAT for all other orders; additional €30 excl. VAT fee for payment by cheque
Depending on you financial
institution’s fees
ANNUAL TAX
DECLARATION
A single tax declaration form (IFU in French)
concerning trading in L’Oréal shares only
is sent to you by BNP Paribas Securities
Services
A single tax declaration form (IFU in French) showing
all the transactions on your share account is sent
to you by your financial institution
ENTITLEMENT
TO LOYALTY BONUS
OF +10%
Yes, for shares that have been held in registered form continuously
for two full calendar years and until the date of payment of the dividend
No
NOTICE TO ATTEND
THE ANNUAL
GENERAL MEETING
Automatic sending of the convening notice
paper or electronic version
Sending of the convening
notice by your financial
institution on request
L’Oréal
and you
Automatic sending of the Letter to Shareholders Invitations to shareholder
meetings in your region.
Participation in events arranged specifically for registered shareholders
(e.g.: factory visits)2
Sending of invitations
and information
on request
(2) Upon registration and within the limit of available places.
REGISTERED SHARES AND A SHARE SAVINGS PLAN

If you hold your L’Oréal shares in a share savings plan (PEA1) and you would like to benefit from the advantages of holding registered shares, in particular the loyalty bonus, while keeping the tax advantages offered by the PEA, you should choose to hold managed registered shares.

 

ADVANTAGES OF DIRECTLY REGISTERED SHARES

If you would also like to benefit from free management and custody fees, as well as preferential brokerage and bank fees, you should choose to hold directly registered shares. However this is only possible outside a share savings plan (PEA).

 

(1) In French, Plan d’épargne en actions.
YOUR QUESTIONS,
OUR ANSWERS
HOW ARE REGISTERED SHARES TAXED?
Registering your shares has no fiscal impact. The tax regime for registered shares is the same as for bearer shares. If you hold L’Oréal shares in a PEA1 (share savings plan) and wish to benefit from the advantages of registered shares, then managed registered shares are for you.
IF I REGISTER MY SHARES, CAN I SELL THEM AS EASILY?
Yes, your registered shares can be disposed of at any time, just like bearer shares. You retain complete freedom to manage your shares.
HOW LONG WILL IT TAKE TO REGISTER OR TRANSFER MY SHARES TO REGISTERED FORM?
The time required varies by financial institution. As a reminder, to benefit from the loyalty bonus from 2024, your shares must be converted to managed registered or directly registered by 31 December 2021. To ensure you meet the deadline, we suggest you send your registration order by 15 December 2021 at the latest.
WILL TRANSFERRING MY L’ORÉAL SHARES TO REGISTERED FORM COST ME ANYTHING AND HOW CAN I BE REIMBURSED?
Some financial institutions may charge you for transferring shares to directly registered form and we recommend that you ask your bank for information. We remind you that L’Oréal will reimburse you any transfer costs for directly registered shares up to a maximum of 50 euros. You simply have to send your request for reimbursement, together with proof of your transfer costs, and full bank details, to the following address:

BNP Paribas Securities Services
C.T.S. Émetteurs
Service Mouvements Titres
Grands Moulins de Pantin
9 rue du Débarcadère 93761 PANTIN CEDEX – France
HOW WILL I HEAR ABOUT EXCLUSIVE L’ORÉAL EVENTS?
When you register your shares or transfer them to registered form, please remember to provide your e-mail address, so we can send you invitations to our exclusive shareholder events.
HOW MUCH HAS L’ORÉAL NEGOTIATED BROKERAGE COSTS AT FOR DIRECTLY REGISTERED SHARES?
L’Oréal has negotiated very competitive brokerage costs for you:
• Brokerage rate: 0.10% for all orders. No minimum.
• Bank commission:
€18.10 excl. VAT for paper forms;
€8.10 excl. VAT for all other orders;
€30 excl. VAT additional fee for payment by cheque.
WHERE CAN I LEARN MORE ABOUT REGISTERED SHARES?
You can learn more at www.loreal-finance.com Shareholders section / Loyalty Bonus and Registered Shares.
You will find all of the information you need, as well as the enrolment, transfer and purchase forms.
You can also call 0 800 66 66 66 (toll free from a landline in France) or +33 1 40 14 80 50 outside France. (1) In French, Plan d’épargne en actions.
Useful information

OUR INDIVIDUAL SHAREHOLDERS Relations team is dedicated to answer your questions

Contact us from France:

0 800 66 66 66

Contact us from outside France:

+33 1 40 14 80 50

Contact us by email:

Useful information

Find out more on the L’Oréal Finance website: www.loreal-finance.com

For more information about the L’Oréal group, please consult our Annual Report: www.lorealannualreport2020.com

Download the mobile app

/ 12
TABLE OF CONTENTS

Why take part in the L’Oréal adventure?

  • Key figures
  • L’oréal, the market leader
  • Our brands

Beauty, creating value

  • Share price
  • Total shareholder return
  • Your loyalty is rewarded

How to become a registered shareholder?

  • Register or transfer your shares to registered form
  • Method of holding your shares
  • Follow your registered shares

Your questions, our answers

  • Useful informations